1) Introduction and Contact Details of the Controller
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how your personal data is handled when you use our website. Personal data refers to all data with which you can be personally identified.
1.2 The controller for data processing on this website, in the sense of the General Data Protection Regulation (GDPR), is Golfshop.de GmbH, Adalbert-Stifter-Str. 12a, 85540 Haar, Germany, Tel.: +49 8024 6499942, E-mail: info@golfshop.de. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.
2) Data Collection When Visiting Our Website
2.1 When you use our website for informational purposes only, i.e., if you do not register or otherwise submit information to us, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time of access
- Amount of data sent in bytes
- Source/reference from which you accessed the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. There is no disclosure or other use of the data. However, we reserve the right to retrospectively check the server log files if there are concrete indications of illegal use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.
3) Hosting & Content Delivery Network
3.1 For the hosting of our website and the display of page content, we use a provider who performs its services itself or through selected subcontractors exclusively on servers within the European Union.
All data collected on our website is processed on these servers.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
3.2 Cloudflare
We use a Content Delivery Network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA
This service enables us to deliver large media files such as graphics, page content, or scripts faster via a network of regionally distributed servers. Processing is carried out to protect our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 para. 1 lit. f GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
4) Cookies
To make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your device for a longer period and enable the storage of page settings (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of your web browser's cookie settings.
If personal data is processed by individual cookies used by us, the processing takes place either in accordance with Art. 6 para. 1 lit. b GDPR for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of a given consent, or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general.
Please note that if cookies are not accepted, the functionality of our website may be limited.
5) Contacting Us
5.1 Trusted Shops
For review reminders, we use the services of the following provider: Trusted Shops AG, Subbelrather Str. 15c, 50823 Cologne, Germany
Exclusively based on your express consent in accordance with Art. 6 para. 1 lit. a GDPR, we transmit your email address and, if applicable, other customer data to the provider so that they can contact you with a review reminder via email.
You can revoke your consent at any time with effect for the future, either to us or to the provider.
We are jointly responsible with the provider for the processing described above in accordance with Art. 26 GDPR. The agreement on joint responsibility can be viewed here: https://help.etrusted.com
5.2 - Price Suggestion Function
On our website, for selected items, we offer customers the opportunity to submit a price suggestion to us via an electronic form, at which they would purchase the item.
In accordance with Art. 6 para. 1 lit. b GDPR, we collect and store certain personal data of the inquirer (such as name and email address) during the electronic submission of the form for processing the price suggestion and use this data to inform the inquirer afterwards about a rejection or acceptance of the suggestion or to make a counter-offer. The data provided via the form is used strictly for the purpose of collecting and assigning the price suggestion and for making a decision on its acceptance for the possible preparation of a contract. After final processing of a price suggestion inquiry, the personal data will be deleted, unless legal retention periods prevent this.
5.3 In the context of contacting us (e.g., via contact form or email), personal data is processed - exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose.
The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact aims at concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that no legal retention obligations prevent this.
6) Comment Function
Within the comment function on this website, in addition to your comment, information about the time the comment was created and the commenter name you chose will be stored and published on this website. Furthermore, your IP address will be logged and stored. This storage of the IP address is for security reasons and in case the person concerned violates the rights of third parties or posts illegal content through a comment. We require your email address to contact you if a third party complains about your published content as illegal.
Legal bases for storing your data are Art. 6 para. 1 lit. b and f GDPR. We reserve the right to delete comments if they are complained about as illegal by third parties.
7) Data Processing When Opening a Customer Account
In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent necessary if you provide us with this information when opening a customer account. The data required for opening an account can be found in the input mask of the corresponding form on our website.
Your customer account can be deleted at any time by sending a message to the above-mentioned address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, no legal retention periods prevent this, and there is no continued legitimate interest on our part in further storage.
8) Use of Customer Data for Direct Marketing
8.1 Newsletter Subscription
If you subscribe to our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. Providing further data is voluntary and will be used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you will only receive the newsletter if you have explicitly confirmed your consent to receive the newsletter by clicking on a verification link sent to the e-mail address you provided.
By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. In this context, we store your IP address registered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us during newsletter registration is used strictly for this purpose.
You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your e-mail address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further data use, which is permitted by law and about which we inform you in this declaration.
8.2 MailChimp
Our e-mail newsletters are sent via the following provider: The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA
Based on our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provided during newsletter registration to this provider in accordance with Art. 6 para. 1 lit. f GDPR, so that they can send the newsletter on our behalf.
Subject to your express consent in accordance with Art. 6 para. 1 lit. a GDPR, the provider also performs a statistical success analysis of newsletter campaigns using web beacons or tracking pixels in the sent emails, which can measure opening rates and specific interactions with the content of the newsletter. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data sets.
You can revoke your consent to newsletter tracking at any time with effect for the future.
We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
8.3 Item Availability Notification via Email
For temporarily unavailable items, you can sign up to receive email availability notifications. We will send you a one-time email notification about the availability of the item you selected. The only mandatory information for sending this notification is your email address. Providing additional data is voluntary and may be used to address you personally. For email delivery, we use the so-called double opt-in procedure, which ensures that you will only receive a notification if you have explicitly confirmed your consent by clicking on a verification link sent to the email address you provided.
By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. In this context, we store your IP address registered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us during registration for our email availability notification service is used strictly for this purpose.
You can unsubscribe from availability notifications at any time by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to further data use, which is permitted by law and about which we inform you in this declaration.
8.4 Shopping Cart Reminders by E-mail
If you abandon your purchase before completing the order, you have the option of being reminded once via e-mail about the contents of your virtual shopping cart.
The only mandatory information for sending this reminder is your e-mail address. Providing further data is voluntary and may be used to address you personally. For e-mail delivery, we use the so-called double opt-in procedure, which ensures that you will only receive a notification if you have explicitly confirmed your consent by clicking on a verification link sent to the e-mail address you provided.
By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR for sending a shopping cart reminder. In this context, we store your IP address registered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us during registration for our e-mail notification service is used strictly for this purpose.
You can unsubscribe from shopping cart reminders at any time by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your e-mail address will be immediately deleted from our distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to further data use, which is permitted by law and about which we inform you in this declaration.
9) Data Processing for Order Fulfillment
9.1 To the extent necessary for contract fulfillment for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.
If, based on a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact data you provided during the order to personally inform you within the scope of our legal information obligations in accordance with Art. 6 para. 1 lit. c GDPR. Your contact data will be used strictly for the purpose of communicating about updates owed by us and processed by us only to the extent necessary for the respective information.
To process your order, we also cooperate with the following service provider(s), who support us fully or partially in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.
9.2 Xentral
For order processing, we use the following provider: Xentral ERP Software GmbH, Fuggerstraße 11, 86150 Augsburg, Germany
Name, address, and, if applicable, other personal data will be passed on to the provider in accordance with Art. 6 para. 1 lit. b GDPR for the purpose of processing the online order. The transfer of your data only takes place to the extent that it is actually necessary for order processing. The provider is also used for accounting. Thus, the provider processes incoming and outgoing invoices and, if applicable, also the bank movements of our company to automatically record invoices, match them to transactions, and create financial accounting in a semi-automated process.
If personal data is processed in this context, the processing takes place in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in an efficient organization and documentation of our business processes.
9.3 Disclosure of personal data to shipping service providers
- DHL
As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany
We will pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6 para. 1 lit. a GDPR before the goods are delivered for the purpose of agreeing on a delivery date or for delivery notification, provided that you have given your express consent for this in the order process. Otherwise, we will only pass on the recipient's name and delivery address to the provider for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR. The transfer only takes place if this is necessary for the delivery of the goods. In this case, it is not possible to agree on a delivery date with the provider in advance or to notify you of the delivery.
Consent can be revoked at any time with effect for the future from the controller named above or from the provider.
9.4 Use of Payment Service Providers (Payment Services)
- Amazon Pay
One or more online payment methods from the following provider are available on this website: Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg
If you select a payment method from the provider that requires advance payment (e.g. credit card payment), your payment data (including name, address, bank and payment card information, currency and transaction number) communicated during the order process, as well as information about the content of your order, will be passed on to them in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only insofar as it is necessary for this.
- Apple Pay
If you choose the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing takes place via the "Apple Pay" function of your device running iOS, watchOS or macOS by debiting a payment card stored with "Apple Pay". Apple Pay uses security features integrated into your device's hardware and software to protect your transactions. To authorize a payment, you must therefore enter a code you have previously set and verify it using the "Face ID" or "Touch ID" function of your device.
For the purpose of payment processing, the information you provide during the ordering process, together with information about your order, is transmitted to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay for the purpose of processing the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the success of the payment.
If personal data is processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Apple retains anonymized transaction data, including the approximate purchase amount, approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.
If you use Apple Pay on iPhone or Apple Watch to complete a purchase you made via Safari on your Mac, the Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you. You can deactivate the option to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay" and deactivate "Allow Payments on Mac".
Further information on data protection at Apple Pay can be found at the following internet address: https://support.apple.com
- Klarna
One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden
If you select a payment method from the provider that requires advance payment (e.g. credit card payment), your payment data (including name, address, bank and payment card information, currency and transaction number) communicated during the order process, as well as information about the content of your order, will be passed on to them in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only insofar as it is necessary for this.
If you select a payment method where the provider makes an advance payment (e.g. invoice or installment purchase or direct debit), you will also be asked to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, e-mail address, telephone number, possibly data for an alternative payment method) during the order process.
In order to protect our legitimate interest in determining the creditworthiness of our customers, we forward this data to the provider for the purpose of a credit check in accordance with Art. 6 para. 1 lit. f GDPR. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.
In addition to internal provider criteria, identity and creditworthiness information from the following credit agencies may also be included in the decision-making process for the application review in accordance with Art. 6 para. 1 lit. f GDPR:
https://cdn.klarna.com
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.
You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Mollie
One or more online payment methods from the following provider are available on this website: Mollie B.V., Keizersgracht 313, 1016 EE Amsterdam, Netherlands
If you select a payment method from the provider that requires advance payment (e.g. credit card payment), your payment data (including name, address, bank and payment card information, currency and transaction number) communicated during the order process, as well as information about the content of your order, will be passed on to them in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only insofar as it is necessary for this.
- Paypal
One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
If you select a payment method from the provider that requires advance payment, your payment data (including name, address, bank and payment card information, currency and transaction number) communicated during the order process, as well as information about the content of your order, will be passed on to them in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only insofar as it is necessary for this.
If you select a payment method where we make an advance payment, you will also be asked to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, e-mail address, telephone number, possibly data for an alternative payment method) during the order process.
In such cases, in order to protect our legitimate interest in determining your creditworthiness, this data will be forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6 para. 1 lit. f GDPR. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.
You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
10) Online Marketing
ADCELL Partner Program Affiliate
We participate in the affiliate program of the following provider: Firstlead GmbH, Rosenfelder St. 15-16, 10315 Berlin, Germany
In this context, we have placed links on our website that lead to offers on the provider's or third parties' websites ("partner sites").
To measure the success of an affiliate link, evaluate orders generated via such a link, and settle commission payments accordingly, the provider uses cookies and/or similar technologies, which are generally set on the partner sites and for which we are therefore not responsible under data protection law. The provider regularly processes the IP address and, if applicable, other end device information.
All processing described above, in particular the reading or storing of information on the end device you are using, only takes place if you have given your express consent for this in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by using the cookie consent management options on the partner sites.
11) Web analysis services
Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which allows us to analyze your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies, which are stored as small text modules on your end device and collect certain information. The scope of this information also includes your IP address, which Google shortens by the last digits to exclude direct personal identifiability.
The information is transmitted to Google servers and processed there. This may also involve transfers to Google LLC, which is based in the USA.
Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website use and internet use. The abbreviated IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 will be stored for a period of two months and then deleted.
All processing described above, in particular the setting of cookies on the end device used, only takes place if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your given consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the "Cookie Consent Tool" provided on the website.
We have concluded an order processing agreement with Google that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information on Google Analytics 4 can be found at https://business.safety.google
Demographic features
Google Analytics 4 uses the special function "demographic features" and can use it to create statistics that provide information about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to a specific person and will be deleted after being stored for a period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics in accordance with Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can deactivate the "Personalized advertising" function in your Google account settings. Follow the instructions on this page: https://support.google.com
Further information on Google Signals can be found at the following link: https://support.google.com
User IDs
As an extension to Google Analytics 4, the "User IDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. a GDPR, have created an account on this website and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
12) Retargeting/ Remarketing and Conversion Tracking
12.1 Meta Pixel
Within our online offering, we use the "Meta Pixel" service from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Meta")
If a user clicks on an advertisement placed by us on Facebook and/or Instagram, the URL of our linked page is extended by a parameter with the help of "Meta Pixel". This URL parameter is then entered into the user's browser after redirection by a cookie that our linked page itself sets.
This enables Meta to identify visitors to our online offering as a target group for the display of advertisements (so-called "Ads"). Accordingly, we use the service to show the Facebook and/or Instagram Ads placed by us only to those users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products, which are determined based on the websites visited) that we transmit to Meta (so-called "Custom Audiences").
On the other hand, the "Meta Pixel" can be used to track whether users have been redirected to our website after clicking on an advertisement and what actions they perform there (so-called "Conversion Tracking").
The collected data is anonymous for us, so it does not allow us to draw conclusions about the identity of the users. However, the data is stored and processed by Meta, so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.
All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded an order processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
The information generated by Meta is generally transmitted to a Meta server and stored there; in this context, a transmission to servers of Meta Platforms Inc. in the USA may also occur.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
12.2 Criteo
This website uses retargeting technology from the following provider: Criteo SA, 32 Rue Blanche, 75009 Paris, France
This allows us to target visitors to our websites with personalized, interest-based advertising who have already shown interest in our shop and products. The advertisements are displayed based on a cookie-based analysis of past and current user behavior.
In cases of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus adapt the advertising individually to the stored information. These cookies are small text files stored on your computer or mobile device. This way, you are shown advertisements that are highly likely to match your product and information interests.
All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You can revoke your given consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
12.3 Google Ads Remarketing
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
For this purpose, Google places a cookie in your device's browser, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you visit. Further data processing only takes place if you have agreed with Google that your internet and app browser history will be linked to your Google account and information from your Google account will be used to personalize ads you view on the web. In this case, if you are logged into Google during your visit to our website, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to form audiences. In the context of using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC. in the USA.
All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You can revoke your given consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
Details on the processing initiated by Google and how Google handles data from websites can be found here: https://policies.google.com
Further information on Google's privacy policy can be found here: https://business.safety.google
12.4 Microsoft Advertising
This website uses retargeting technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA
This allows us to specifically target visitors to our websites with personalized, interest-based advertising who have already shown interest in our shop and our products. The advertising is displayed based on a cookie-based analysis of past and current user behavior.
In cases of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus adapt the advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile device. This way, you are shown advertising that is highly likely to correspond to your product and information interests.
All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You can revoke your given consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
12.5 Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, within Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
We use the Google Ads offering to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Adwords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across Google Ads customers' websites. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that personally identifies users.
In the context of using Google Ads, personal data may also be transferred to the servers of Google LLC. in the USA.
Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com
All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link:
https://support.google.com
In order to address users whose data we have received in the context of business or business-like relationships with even more targeted advertising, we use a customer matching function within Google Ads. For this purpose, we electronically transmit one or more files with aggregated customer data (primarily email addresses and telephone numbers) to Google. Google does not gain access to clear data here, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables personalized advertising to be displayed across all Google services linked to the respective Google account.
Customer data will only be transmitted to Google if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke this consent at any time with effect for the future. Further information on Google's data protection measures regarding the customer matching function can be found here: https://support.google.com
Google's privacy policy can be viewed here: https://business.safety.google
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
12.6 Microsoft Advertising Universal Event Tracking
This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA
For the use of Universal Event Tracking, a tag is stored on each page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes user behavior on our website traceable and sends the information collected in this way to Microsoft. The purpose of this is to statistically record and evaluate certain predefined goals such as purchases or leads, in order to make the targeting and content of our offers more relevant. The tags are never used for personal identification of users.
All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You can revoke your given consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
13) Page functionalities
13.1 Youtube
This website uses plugins for the display and playback of videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transmitted to: Google LLC., USA
If you access a page of our website that contains such a plugin, your browser will establish a direct connection to the provider's servers at the latest when the video is played to load the content. Certain information, including your IP address, is transmitted to the provider.
If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics and prevent abusive behavior.
If you are logged into a user account with the provider during your visit to the site, your data will be directly assigned to your account when you click on a video. If you do not wish for this assignment to your account, you must log out before pressing the playback button.
All the aforementioned processing, in particular the setting of cookies for reading information on the end device used, will only take place if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
13.2 Trusted Shops Trustbadge
On our website, graphic elements of the following provider are integrated to display external customer reviews and/or an externally awarded seal of quality: Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne, Germany
When you access a page of our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers to load the elements correctly. Certain browser information, including your IP address, is transmitted to the provider.
If personal data is also processed in this context, this is done in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in the optimal marketing of our offer and the appealing design of our website.
In the event of an online order with us, further processing may occur.
Depending on your express consent in accordance with Art. 6 Para. 1 lit. a GDPR, your order information (order sum, order number, product purchased if applicable) and your email address will be transmitted encrypted to the provider via the Trustbadge after an order has been placed, in order to verify an existing registration for the provider's services (in particular the "buyer protection") and, if necessary, to enable a new registration.
In the event of an existing registration or a new registration with the provider for its services (in particular buyer protection), your order information (order sum, order number, purchased product) and your email address will be transmitted to the provider and further processed by them on the basis of the contractual agreement with the provider in accordance with Art. 6 Para. 1 lit. b GDPR, in order to provide the services (in particular buyer protection).
We are jointly responsible with the provider for the processing described above in accordance with Art. 26 GDPR. The agreement on joint responsibility can be viewed here: https://help.etrusted.com
14) Tools and Miscellaneous
14.1 Cookie Consent Tool
This website uses a so-called "Cookie Consent Tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "Cookie Consent Tool" is displayed to users when they access the page in the form of an interactive user interface, where consent for certain cookies and/or cookie-based applications can be given by checking boxes. By using this tool, all cookies/services requiring consent are only loaded if the respective user has given corresponding consent by checking the boxes. This ensures that such cookies are only set on the user's respective end device if consent has been given.
The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
A further legal basis for the processing is Art. 6 Para. 1 lit. c GDPR. As controllers, we are subject to the legal obligation to make the use of technically non-essential cookies dependent on the respective user's consent.
Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
Further information on the operator and the setting options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.
14.2 Doofinder
This website uses the search technology service of the following provider: DooFinder S.L., Madrid 28037, Rufino González 23 bis, 1º 1, Spain
To provide the article search function via the search box and for navigation and filters, the provider collects and stores certain user information (such as the user or session ID) in an anonymized form.
If personal data is processed in this context, the processing takes place in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in providing a fault-tolerant search for articles and, consequently, in optimally marketing our offering.
15) Rights of the Data Subject
15.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective exercise conditions:
- Right of access in accordance with Art. 15 GDPR;
- Right to rectification in accordance with Art. 16 GDPR;
- Right to erasure in accordance with Art. 17 GDPR;
- Right to restriction of processing in accordance with Art. 18 GDPR;
- Right to notification in accordance with Art. 19 GDPR;
- Right to data portability in accordance with Art. 20 GDPR;
- Right to withdraw granted consents in accordance with Art. 7 (3) GDPR;
- Right to lodge a complaint in accordance with Art. 77 GDPR.
15.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST WITHIN THE SCOPE OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.
16) Duration of Storage of Personal Data
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing, and – if applicable – additionally by the respective statutory retention period (e.g., commercial and tax law retention periods).
When processing personal data on the basis of an explicit consent in accordance with Art. 6 (1) (a) GDPR, the data concerned will be stored until you withdraw your consent.
If there are statutory retention periods for data processed within the framework of legal or quasi-legal obligations on the basis of Art. 6 (1) (b) GDPR, this data will be routinely deleted after the expiry of the retention periods, provided that it is no longer required for the fulfillment or initiation of a contract and/or we no longer have a legitimate interest in continued storage.
When processing personal data on the basis of Art. 6 (1) (f) GDPR, this data will be stored until you exercise your right to object in accordance with Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves the assertion, exercise, or defense of legal claims.
When processing personal data for direct marketing purposes on the basis of Art. 6 (1) (f) GDPR, this data will be stored until you exercise your right to object in accordance with Art. 21 (2) GDPR.
Unless otherwise stated in the other information in this declaration regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.
