Privacy
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Privacy Policy
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1) Information about the collection of personal data and contact details of the controller
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.
1.2 The controller for data processing on this website in the sense of the General Data Protection Regulation (GDPR) is Daniel Hagen, Hofackerstraße 61, 45478 Mülheim a.d. Ruhr, 08026 64 999 42 and info@golfshop.de. The controller for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.
1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.
2) Data collection when visiting our website
When using our website for informational purposes only, i.e., if you do not register or otherwise submit information to us, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time of access
- Amount of data sent in bytes
- Source/reference from which you came to the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
The processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if concrete indications point to unlawful use.
3) Cookies
In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data as well as IP address values. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.
In some cases, cookies serve to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 Para. 1 lit. b GDPR either for the performance of the contract or in accordance with Art. 6 Para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
We may work with advertising partners who help us make our online offering more interesting for you. For this purpose, in this case, when you visit our website, cookies from partner companies are also stored on your hard drive (third-party cookies). If we cooperate with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in the following paragraphs.
Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or generally. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find these for the respective browsers under the following links:
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/kb/ph21411?locale=de_DE
Opera: http://help.opera.com/Windows/10.20/de/cookies.html
Please note that if cookies are not accepted, the functionality of our website may be limited.
4) Contacting us
When you contact us (e.g. via contact form or e-mail), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in answering your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after the final processing of your request; this is the case when it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that there are no legal storage obligations to the contrary.
5) Data processing for opening a customer account and for contract execution
In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide it to us for the purpose of carrying out a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Your customer account can be deleted at any time and can be done by sending a message to the above-mentioned address of the controller. We store and use the data provided by you for contract execution. After complete execution of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or further data use permitted by law has been reserved by us, about which we will inform you accordingly below.
6) Use of your data for direct marketing
6.1 Newsletter registration via e-mail
If you subscribe to our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further possible data is voluntary and will be used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to the sending of newsletters. We will then send you a confirmation e-mail asking you to confirm by clicking on a corresponding link that you wish to receive newsletters in the future.
By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. When you register for the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when registering for the newsletter will be used exclusively for advertising purposes by means of the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your e-mail address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further data use that is legally permitted and about which we inform you in this declaration.
6.2 Newsletter dispatch via Newsletter2Go
Our e-mail newsletters are sent via the technical service provider Newsletter2Go GmbH, Köpenicker Str. 126, 10179 Berlin ("Newsletter2GO"), to whom we pass on your data provided during newsletter registration. This transfer takes place in accordance with Art. 6 Para. 1 lit. f GDPR and serves our legitimate interest in using an effective, secure, and user-friendly newsletter system. The data you enter for the purpose of receiving the newsletter (e.g. e-mail address) will be stored on Newsletter2GO's servers in Germany.
Newsletter2GO uses this information to send and statistically evaluate the newsletters on our behalf. For evaluation, the sent e-mails contain so-called web beacons or tracking pixels, which are one-pixel image files stored on our website. This allows us to determine whether a newsletter message has been opened and which links, if any, have been clicked. With the help of so-called conversion tracking, it can also be analyzed whether a predefined action (e.g. purchase of a product on our website) has taken place after clicking the link in the newsletter. In addition, technical information is collected (e.g. time of retrieval, IP address, browser type and operating system). The data is collected exclusively pseudonymized and is not linked to your other personal data; direct personal traceability is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients. If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter. We have concluded a data processing agreement with Newsletter2GO, in which we oblige Newsletter2GO to protect our customers' data and not to pass them on to third parties. Further information on Newsletter2GO's data protection can be found in Newsletter2Go's privacy policy: https://www.newsletter2go.at/datenschutz/
6.3 WhatsApp Newsletter
If you subscribe to our WhatsApp newsletter, we will regularly send you information about our offers via WhatsApp. The only mandatory information for sending the newsletter is your mobile phone number. To send the newsletter, you add our communicated mobile phone number to your address contacts on your mobile phone and send us the message "Start" via WhatsApp. By sending this WhatsApp message, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR for the purpose of sending the newsletter, and we will then add you to our newsletter distribution list. The data collected by us when you register for the newsletter will be processed exclusively for the purpose of advertising by means of the newsletter. You can unsubscribe from the newsletter at any time by sending us the message "Stop" via WhatsApp. After unsubscribing, your e-mail address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further data use that is legally permitted and about which we inform you in this declaration.
6.4 Advertising by mail
Based on our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, your postal address and – insofar as we have received this additional information from you in the context of the contractual relationship – your title, academic degree, your year of birth and your professional, industry or business designation in accordance with Art. 6 para. 1 lit. f GDPR and to use it for sending interesting offers and information about our products by post. You can object to the storage and use of your data for this purpose at any time by sending a corresponding message to the controller.
7) Data processing for order fulfillment
7.1 For the processing of your order, we work with the following service provider(s), who support us entirely or partially in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information. The personal data collected by us will be passed on to the transport company commissioned with the delivery within the scope of contract execution, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution within the framework of payment processing, if this is necessary for payment processing. If payment service providers are used, we will inform you explicitly below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b GDPR.
7.2 Transfer of personal data to shipping service providers
- DHL
If the goods are delivered by the transport service provider DHL (Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn), we will pass on your e-mail address in accordance with Art. 6 para. 1 lit. a GDPR before delivery of the goods for the purpose of coordinating a delivery date or announcing the delivery to DHL, provided that you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery, we will only pass on the recipient's name and the delivery address to DHL in accordance with Art. 6 para. 1 lit. b GDPR. The transfer only takes place insofar as it is necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with DHL in advance or to announce the delivery. Consent can be revoked at any time with effect for the future towards the controller named above or towards the transport service provider DHL.
7.3 Use of Payment Service Providers
- Heidelpay
When paying by credit card via Heidelpay, payment processing is handled by the payment service provider Heidelberger Payment GmbH, Vangerowstraße 18, 69115 Heidelberg (hereinafter "Heidelpay"), to whom we exclusively transmit your data provided during the order process for the purpose of payment processing in accordance with Art. 6 Para. 1 lit. b GDPR. The transfer only takes place insofar as it is actually necessary for payment processing. Heidelpay, in turn, transmits your data to HUELLEMANN & STRAUSS ONLINESERVICES S.A., 1, Place du Marché, 6755 Grevenmacher, Luxembourg, for the purpose of payment execution – insofar as this is necessary – in accordance with Art. 6 Para. 1 lit. b GDPR. If you select the payment method "purchase on account via Heidelpay" or "direct debit via Heidelpay", you will be asked to provide your personal data (first and last name, street, house number, postcode, city, date of birth, e-mail address and telephone number) during the order process. To protect our legitimate interest in determining the creditworthiness of our customers, this data will be forwarded by us in accordance with Art. 6 Para. 1 lit. f GDPR to Heidelberger Payment GmbH, Vangerowstr. 18, 69115 Heidelberg (hereinafter "Heidelpay") for the purpose of a credit check. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experiences), Heidelpay checks whether the payment option you selected can be granted with regard to payment and/or default risks. For the decision on the establishment or execution of a contractual relationship, identity or creditworthiness information from the following credit agencies may also be included in accordance with Art. 6 Para. 1 lit. f GDPR:
- SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden
- CRIF Bürgel GmbH, Gasstraße 18, 22761 Hamburg
- Arvato Infoscore GmbH, Rheinstraße 99, 76532 Baden-Baden
- Deltavista GmbH, Kaiserstraße 217, 76133 Karlsruhe
- UNIVERSUM Business GmbH, Hugo-Junkers-Straße 3, 60386 Frankfurt am Main
- Bisnode International Group, Robert-Bosch-Straße 11, 64293 Darmstadt
- Regis24 GmbH, Wallstraße 58, 10179 Berlin
- Creditreform AG, Hellersbergstraße 12, 41460 Neuss
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, these are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data.
You can object to this processing of your data at any time by sending a message to the data controller or to Heidelpay. However, Heidelpay may still be entitled to process your personal data if this is necessary for contractually compliant payment processing.
- Paypal
If you choose to pay via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal, we will transmit your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment process. This transmission is carried out in accordance with Art. 6 Para. 1 lit. b GDPR and only to the extent necessary for payment processing.
For payment methods such as credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal, PayPal reserves the right to conduct a credit check. For this purpose, your payment data may be transmitted to credit agencies in accordance with Art. 6 Para. 1 lit. f GDPR, based on PayPal's legitimate interest in determining your creditworthiness. PayPal uses the result of the credit check, in relation to the statistical probability of payment default, to decide whether to offer the respective payment method. The credit check may include probability values (so-called score values). If score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical method. The calculation of score values includes, among other things but not exclusively, address data. Further data protection information, including details about the credit agencies used, can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- RatePay
If you have chosen RatePay Invoice, RatePay SEPA Direct Debit, or RatePay Installment Payment as your payment option, you will be asked to provide your personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and for SEPA Direct Debit, the specified bank details) during the ordering process. To protect our legitimate interest in determining the creditworthiness of our customers, we transmit this data to RatePay GmbH, Franklinstraße 28-29, 10587 Berlin ("RatePay") in accordance with Art. 6 Para. 1 lit. f GDPR for the purpose of a credit check. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experiences), RatePay checks whether the payment option you have selected can be granted with regard to payment and/or default risks. For the decision during the application review, in addition to RatePay's internal criteria, in accordance with Art. 6 Para. 1 lit. f GDPR, identity and credit information from the following credit agencies may also be included:
- Creditreform Boniversum GmbH, Hellersbergstraße 11, D-41460 Neuss, Tel.: +49 (0)2131-109-501, Fax: -557
- infoscore Consumer Data GmbH (arvato), Rheinstraße 99, D-76532 Baden-Baden, Tel.: +49 (0)7221-5040-1000, Fax: -1001
- CRIF Bürgel GmbH, Gasstraße 18, D-22761 Hamburg, Tel.: +49 (0)40-89803-0, Fax: -777
- SCHUFA Holding AG, Kormoranweg 5, D-65201 Wiesbaden, Tel.: +49 (0)611-9278-0, Fax: -109
- CRIF GmbH, Dessauerstraße 9, 80992 Munich, Tel.: +49 (0)721/ 255 11 0, Fax: - 22
The credit check may contain probability values (so-called score values). If score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical method. The calculation of score values includes, among other things but not exclusively, address data. Further information on RatePay's privacy policy can be found at the following internet address: http://www.ratepay.com/zusaetzliche-geschaeftsbedingungen-und-datenschutzhinweis/
You can object to this processing of your data at any time by sending a message to the data controller or to RatePay. However, RatePay may still be entitled to process your personal data if this is necessary for contractual payment processing.
8) Use of Social Media: Social Plugins
AddThis Bookmarking as a Standard Plugin
Our website uses so-called social plugins ("plugins") from the bookmarking service AddThis, operated by AddThis LLC, Inc. 8000 Westpark Drive, Suite 625, McLean, VA 2210, USA ("AddThis") as part of the Oracle Corporation. The plugins are usually marked with an AddThis logo, for example, in the form of a white plus sign on an orange background. An overview of the AddThis plugins and their appearance can be found here: https://www.addthis.com/get/sharing
When you access a page of our website that contains such a plugin, your browser establishes a direct connection to the AddThis servers. The content of the plugin is transmitted by AddThis directly to your browser and integrated into the page. Through this integration, AddThis stores a cookie on your device and thereby collects your IP address and the information that your browser has accessed the corresponding page of our website. This information (including your IP address) is transmitted directly from your browser to an AddThis server in the USA and stored there. If you interact with the plugins, the corresponding information is also transmitted directly to a server of the provider and stored there.
The described data processing operations are carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on AddThis' legitimate interests in displaying personalized advertising, informing other social network users about your activities on our website, and designing the service to meet demand.
If you wish to object to future data collection by AddThis, you can set a so-called opt-out cookie, which you can download from the following link: http://www.addthis.com/privacy/opt-out
You can also completely prevent the loading of AddThis plugins with add-ons for your browser, e.g., with the script blocker "NoScript" (http://noscript.net/).
The Oracle Corporation, as the parent company of AddThis, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.
For the purpose and scope of data collection and the further processing and use of data by AddThis, as well as your related rights and setting options for protecting your privacy, please refer to AddThis' privacy policy: http://www.addthis.com/privacy/privacy-policy
9) Use of Social Media: Videos
Use of YouTube Videos
This website uses the YouTube embedding function to display and play videos from the provider "YouTube," which belongs to Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
The extended data protection mode is used here, which, according to the provider, only initiates the storage of user information when the video(s) are played. When embedded YouTube videos are started, the provider "YouTube" uses cookies to collect information about user behavior. According to "YouTube," these are used, among other things, to record video statistics, improve user-friendliness, and prevent abusive actions. If you are logged in to Google, your data will be directly associated with your account when you click on a video. If you do not wish to be associated with your profile on YouTube, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in particular in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of Google's legitimate interests in the display of personalized advertising, market research and/or needs-based design of its website. You have a right to object to the creation of these user profiles, and you must contact YouTube to exercise this right.
Regardless of whether embedded videos are played, a connection to the Google "DoubleClick" network is established each time this website is accessed, which may trigger further data processing operations without our influence.
Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.
Further information on data protection at "YouTube" can be found in the provider's privacy policy at: https://www.google.de/intl/de/policies/privacy
10) Online Marketing
Use of Google AdWords Conversion Tracking
This website uses the online advertising program "Google AdWords" and, within the framework of Google AdWords, conversion tracking from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google Adwords to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.
The cookie for conversion tracking is set when a user clicks on an AdWords ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked across AdWords customer websites. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that allows users to be personally identified. If you do not wish to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie in your internet browser's user settings. You will then not be included in the conversion tracking statistics. We use Google Adwords based on our legitimate interest in targeted advertising in accordance with Art. 6 Para. 1 lit. f GDPR.
Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.
Further information on Google's privacy policy can be found at the following internet address: http://www.google.de/policies/privacy/
You can permanently deactivate cookies for ad preferences by preventing them through an appropriate setting in your browser software or by downloading and installing the browser plug-in available at the following link:
http://www.google.com/settings/ads/plugin?hl=en
Please note that certain functions of this website may not be usable or may be usable only to a limited extent if you have deactivated the use of cookies.
11) Retargeting/Remarketing/Recommendation Advertising
Google AdWords Remarketing
Our website uses the functions of Google AdWords Remarketing, which we use to advertise this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google sets a cookie in your device's browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is carried out based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR.
Further data processing only takes place if you have agreed with Google that your internet and app browser history will be linked to your Google account and information from your Google account will be used to personalize ads that you see on the web. In this case, if you are logged in to Google during your visit to our website, Google will use your data together with Google Analytics data to create and define target groups for cross-device remarketing. For this purpose, your personal data will be temporarily linked by Google with Google Analytics data to form target groups.
You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can inform yourself about the setting of cookies and make settings in this regard at the Digital Advertising Alliance at www.aboutads.info. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be limited.
Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.
Further information and the privacy policy regarding advertising and Google can be found here:
http://www.google.com/policies/technologies/ads/
12) Tools and Miscellaneous
Google Maps
On our website, we use Google Maps (API) from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Maps is a web service for displaying interactive (country) maps to visually represent geographical information. By using this service, our location is displayed to you and any approach is facilitated.
Already when calling up the subpages into which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers in the USA and stored there. This happens regardless of whether Google provides a user account through which you are logged in, or whether no user account exists. If you are logged in to Google, your data will be directly associated with your account. If you do not wish to be associated with your profile on Google, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in particular in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of Google's legitimate interests in the display of personalized advertising, market research and/or needs-based design of its website. You have a right to object to the creation of these user profiles, and you must contact Google to exercise this right. Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.
If you do not agree with the future transmission of your data to Google within the framework of using Google Maps, you can also completely deactivate the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus the map display on this website can then no longer be used. You can view Google's terms of use at http://www.google.de/intl/de/policies/terms/regional.html, and the additional terms of use for Google Maps can be found at https://www.google.com/intl/de_US/help/terms_maps.html
Detailed information on data protection in connection with the use of Google Maps can be found on Google's website ("Google Privacy Policy"): http://www.google.de/intl/de/policies/privacy/
13) Rights of the Data Subject
13.1 The applicable data protection law grants you comprehensive data subject rights (rights to information and intervention) vis-à-vis the controller with regard to the processing of your personal data, about which we inform you below:
- Right of access pursuant to Art. 15 GDPR: In particular, you have the right to obtain information about your personal data processed by us, the purposes of processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, lodging a complaint with a supervisory authority, the origin of your data if not collected by us from you, the existence of automated decision-making, including profiling, and, where applicable, meaningful information about the logic involved and the significance and envisaged consequences of such processing for you, as well as your right to be informed about the safeguards under Art. 46 GDPR when your data is transferred to third countries;
- Right to rectification pursuant to Art. 16 GDPR: You have the right to obtain without undue delay the rectification of inaccurate data concerning you and/or to have incomplete data stored by us completed;
- Right to erasure pursuant to Art. 17 GDPR: You have the right to demand the erasure of your personal data if the conditions of Art. 17 para. 1 GDPR are met. However, this right does not exist, in particular, if the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise or defence of legal claims;
- Right to restriction of processing pursuant to Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data disputed by you is being verified, if you refuse the erasure of your data due to unlawful data processing and instead request the restriction of the processing of your data, if you need your data for the establishment, exercise or defence of legal claims after we no longer need this data for the purpose of its achievement, or if you have objected to the processing for reasons arising from your particular situation, as long as it has not yet been determined whether our legitimate grounds outweigh yours;
- Right to notification pursuant to Art. 19 GDPR: If you have asserted the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to notify all recipients to whom the personal data concerning you has been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
- Right to data portability pursuant to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request the transmission to another controller, insofar as this is technically feasible;
- Right to withdraw consent pursuant to Art. 7 para. 3 GDPR: You have the right to withdraw consent once given to the processing of data at any time with effect for the future. In the event of withdrawal, we will delete the data concerned without undue delay, unless further processing can be based on a legal basis for processing without consent. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal;
- Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of personal data concerning you infringes the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, without prejudice to any other administrative or judicial remedy.
13.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. FURTHER PROCESSING IS RESERVED, HOWEVER, IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
14) Duration of storage of personal data
The duration of storage of personal data is determined by the respective statutory retention period (e.g. commercial and tax law retention periods). After expiry of the period, the corresponding data will be routinely deleted, provided they are no longer required for contract fulfillment or contract initiation and/or there is no longer a legitimate interest on our part in continued storage.
